MBX Reach🌐 English
The MBX Reach blog
Short, practical articles on email marketing, written by the people who build MBX Reach. No jargon, no fluff.
Sending from a new domain: why the first campaigns should be small
Inbox providers judge a sender they have never seen by its first few thousand emails. Here is how to make those count.
Hard bounces, soft bounces and complaints: what each one means
The three numbers on a campaign report that decide whether your next one gets delivered, and what to do about each.
Subject lines: what actually moves the open rate
Forget the tricks. Six things about a subject line that change whether it gets opened, and one way to find out which works for your readers.
Single or double opt-in: which one should your list use?
What each one does, what it costs you in signups, and the cases where the extra click is worth it.
Let's keep in touch
New products when there are any, and the occasional note about the ones we already make. One click to leave.