Anti-Spam & Acceptable Use Policy

1.Permission Is the Whole Rule

You may email a person through MBX Reach when that person asked you to. Everything below follows from that one sentence.

Asking means a deliberate act by that person: filling in your signup form, ticking an unticked box while buying something from you, giving you their address at your show or your counter knowing what they were joining, or asking you in writing to add them. It does not mean that they follow you, that they are in your phone, that they replied to you once, that their address is on their website, or that they are in a file somebody sold you.

You must be able to tell us, for any address, where its permission came from and roughly when. If you cannot, do not import it.

Permission goes stale. A list that has not been mailed in over a year is not a list any more: expect complaints, and expect this policy's automatic controls to fire.

2.Where Addresses May Not Come From

You may not send to an address that was:

• bought, rented, leased or otherwise obtained from a third party, including any provider who supplies both a service and the addresses;
• scraped or harvested from websites, social networks, directories, WHOIS records, conference programmes or public registries;
• collected by someone else and passed to you, including co-registration, partner lists, affiliate lists and list swaps, unless the person clearly agreed to hear from you by name at the moment they signed up;
• guessed, generated, or produced by appending addresses to a list of names or companies;
• collected for one clearly stated purpose and then used for a different one, for example a support address, an invoice address or a job applicant's address used for marketing;
• already suppressed in your workspace because it unsubscribed, bounced permanently or reported you as spam. Re-importing a suppressed address does not revive it, and deliberately trying to is a serious breach of this policy.

3.What Every Message Must Carry

• a From name and address that identify you honestly, and a reply-to address that a person can actually write to;
• a subject line that describes what is inside, with no false claim, no fake reply or forward prefix, and no invented urgency;
• your real postal address. The service will not let you send without one, because anti-spam law in most countries requires it;
• a working unsubscribe link, added automatically, that requires nothing beyond one click, no password and no reason;
• content that matches what people signed up for. A newsletter list is not a channel for a different business.

Unsubscribes are honoured immediately and permanently, by us as well as by you: the address is suppressed for your whole workspace, not merely for one list. Do not ask someone who unsubscribed to sign up again in a later campaign.

4.Content and Businesses We Do Not Carry

Some sending is legal and still cannot run here, because it collapses the deliverability of a shared platform for everyone else on it. If your business or your message is in this list, MBX Reach is not the right tool and your account will be closed:

• pornography and sexually explicit material; escort, hook-up and adult dating services; adult webcam and adult entertainment;
• gambling, betting and wagering of any kind, casinos, sports books, lotteries, sweepstakes, prize draws and skill-game cash contests;
• cryptocurrency and digital assets: token and coin offerings, exchanges, mining, staking schemes, NFT drops, airdrops, wallets and trading signals;
• forex, contracts for difference, binary options, and any offer built on trading returns;
• payday loans, cash advances, debt collection, debt settlement, debt relief, credit repair, credit-score repair and mortgage or loan modification;
• investment, financial, insurance, legal, tax, immigration or medical advice offered without the licence the offer requires where its recipients live;
• multi-level marketing, network marketing, matrix and pyramid schemes, affiliate programmes whose real product is recruitment, work-from-home offers, get-rich-quick and income-claim programmes, and business-opportunity or coaching offers sold on a promise of earnings;
• pharmaceuticals and prescription medicines offered without a prescription, online pharmacies, supplements and nutraceuticals sold on health claims, weight-loss and body-enhancement products, and any miracle cure or unproven treatment;
• tobacco, vaping, nicotine products, cannabis, CBD and other controlled substances, and drug paraphernalia;
• firearms, ammunition, explosives, weapons, and their parts and accessories;
• counterfeit and replica goods, pirated software or media, illegal streaming, cracking, keygen and licence-bypass tools, and hacking or intrusion services;
• surveillance and stalkerware: phone or partner monitoring apps, location tracking of a person without their knowledge, and anything sold to watch someone who did not agree to be watched;
• list brokers and list rental, email appending, lead files sold as data, address-verification services built on harvested data, and any offer whose product is other people's contact details;
• bulk-sending, cold-outreach and mailing services sold to third parties, follower, view, like and review selling, and unsolicited link-building or SEO outreach;
• essay mills, exam and assignment writing, diploma mills, and fake documents or identification of any kind;
• mail-order brides and marriage brokerage, and mass-market psychic, clairvoyant, astrology and fortune-telling offers;
• timeshares, vacation clubs and prize or holiday offers sold on a promise the recipient never entered;
• content that attacks, degrades or incites violence against a person or a group by race, ethnicity, national origin, religion, disability, sex, gender identity or sexual orientation; harassment of a named person; and material that promotes or glorifies terrorism, extremism or self-harm;
• phishing, credential collection, impersonation of a brand, an institution or a person, deceptive claims about a product, an income or a health outcome, and any message designed to make a recipient believe it came from someone else.

A few of these are a matter of regulation rather than intent, and a properly licensed operator may be a good customer. If you are a licensed pharmacy, a licensed gambling operator, a regulated financial or insurance firm, or a registered charity, write to support@mbxreach.com before you sign up: with the licence and the age or eligibility gating in place, we may authorise your workspace in writing. Without that written authorisation, the list above applies as written. Political and advocacy mail is carried only with explicit opt-in.

5.Practices That Are Never Allowed

• forging or obscuring headers, the From name, the reply-to address or the routing of a message;
• hiding, disabling, misdirecting or making conditional the unsubscribe link, or making someone sign in or explain themselves to leave;
• sending an image-only message, or splitting words with markup, to get past filters;
• spreading the same campaign across several workspaces or accounts to stay under a limit, or opening a new account after a suspension;
• signing other people up to your list, or using the signup form or the API to test which addresses exist;
• list-bombing: submitting somebody else's address to many forms at once, whether or not any of them are ours;
• sending to spam traps, role mailboxes gathered in bulk, or addresses on domains that cannot receive mail;
• using a reply-to or a landing page that hides who is really sending, including redirect chains and link shorteners layered to obscure the destination.

6.How We Enforce This

We would rather stop a bad send than clean up after it, so some of the enforcement happens before a message goes out. These are the actual thresholds, published so that nothing here is a surprise:

• New workspaces start slowly. Nobody approves your campaigns: they go out when you send them, in a single lane at about 200 emails a minute, and a test can only go to your own team, until the number of campaigns your plan sets has gone out. From then on your workspace sends at full speed.
• Imports are screened. An import is held, meaning the addresses arrive but cannot be mailed, when a fifth or more of it is role mailboxes such as info@ or sales@ (from 10 addresses up), when a tenth or more sits on domains that cannot receive email (from 5 up), when three or more of its addresses have reported another sender on this platform as spam, or when a new workspace's first import is 500 addresses or more. We then release it or discard it, and tell you which. Contacts added through the API count as that day's import and are screened the same way.
• Complaints and bounces pause sending. Once a campaign has reached at least 100 recipients, 3 or more spam complaints amounting to 0.3% of them, or 10 or more bounces amounting to 5%, pause sending for the whole workspace automatically and its running campaigns with it. Your reports and your audience keep working while we look at where the list came from together.
• Sending rate and volume are limited. Your plan sets a monthly and a daily ceiling and a maximum number of messages per contact; a workspace we have not yet built a record with sends more slowly than one we have.
• Serious or repeated breaches end the account. Buying a list, importing suppressed addresses on purpose, sending anything in the prohibited section above, or evading a suspension are grounds for immediate termination without refund.

For context, the industry treats 0.1% complaints as the line worth worrying about; we act at 0.3% because we would rather warn you than let a mailbox provider decide for both of us. Everything here applies to automations and to messages sent through the API exactly as it applies to campaigns.

7.If You Think a Rule Caught You Wrongly

Reply to the email we sent, or write to support@mbxreach.com. Tell us where the list came from: the form, the shop, the event, the date range. Automatic controls are blunt on purpose, a person reads every appeal, and we lift a suspension when the answer holds up.

8.Reporting Abuse

If you received a message you did not ask for that was sent through MBX Reach, click the unsubscribe link in it first: that stops it immediately and permanently. To report the sender to us, write to abuse@mbxreach.com and, if you can, attach the message with its full headers. We investigate every report and we do not tell the sender who complained.

9.Changes to this Policy

This policy is part of the Terms of Service and changes with them. The version date at the top tells you which one is current. A change that tightens a threshold takes effect on publication; a change that materially reduces what you may do gets the 30 days' notice described in the Terms.